NYT>Media&Advertising

Google does not set the prices of the search advertising market; its advertisers do. With auction pricing, even a major player can’t control the market.

CoverGirl has hired Ellen DeGeneres to be the face of its next advertising campaign.

The Unite for Strength group won 6 of the 11 open seats on the guild’s board, but had no immediate impact on the long-stalled contract negotiations with the major Hollywood studios.

Executives publicly congratulated Steven Spielberg, David Geffen and Stacey Snider on having announced the completion of their deal to leave the studio and form a new entertainment company.

Mr. Perlik was a president of the Newspaper Guild from 1969 to 1987 and took liberal stands on issues like the rights of minorities and women in journalism.

Many women in Saudi Arabia feel a bond with Oprah Winfrey, who speaks about topics rarely aired there.

Folgers is trying to lure customers with an approach to roasting that it calls“the biggest innovation since the launch of decaf.

Microsoft’s new advertising campaign is an audacious embrace of the disdainful label that Apple has gleefully affixed onto users of Microsoft products:“I’m a PC.”

Breakingviews.com, an independent financial publication, will provide opinion columns for The New York Times and The International Herald Tribune.

A group at The Los Angeles Times sued the owner, Samuel Zell, accusing him of recklessness in the takeover and management of the newspaper’s parent, the Tribune Company.

Despite high gas prices and the unpopularity of big vehicles, Chrysler will begin advertising the first revamped Dodge Ram truck in six years.

Porter Novelli, a leading public relations agency, has started an entrepreneurial pop-up named Jack&Bill, compiled of young account supervisors and executives.

The Big Money aims to be something in between authoritative print sources of business news and the myriad of newly minted business blogs.

The Levi’s 501 button-fly line of jeans is joining with the Logo unit of MTV, a network aimed at gay and lesbian viewers, for a campaign called“Logo Unbuttoned.”

The State Department is asking the world to create three-minute videos that answer the question“Democracy is ... ?”as part of a new contest timed to mark International Democracy Day.

Some of Hollywood’s more impressive agents, executives and power brokers have been providing China’s next wave of film and television moguls with a private tutorial in the tao of show business.

The political ads in the federal election in Canada are nothing if not negative and include a critical image of a liberal leader, Stéphane Dion.

CafePress.com, a maker of trinkets like throw pillows, said orders for politically related items are a reliable indicator of whom the voters favor.

The Chesapeake Energy Corporation is providing money for a video news Web site to cover the development of natural gas wells in northern Texas.

Having a woman in the anchor chair with a history of roaming across all kinds of subject matter might be a pretty good asset.