The Levi’s 501 button-fly line of jeans is joining with the Logo unit of MTV, a network aimed at gay and lesbian viewers, for a campaign called“Logo Unbuttoned.”
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Advertising: Levi’s, Unbuttoned and Out of the Closet
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Levi Strauss&CoAdvertising and MarketingMTV NetworksApparelJeans
The Levi’s 501 button-fly line of jeans is joining with the Logo unit of MTV, a network aimed at gay and lesbian viewers, for a campaign called“Logo Unbuttoned.”
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